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The Place Where It All Began: Istanbul Series

Hagia Sophia, Maiden's Tower, Dolmabahçe Palace, Topkapi Palace and
Haydarpaşa Train Station
Istanbul, Türkiye

Noobuu's story began in Istanbul, inspired by the minarets, domes, and railways of this ancient city. For me, these wooden building blocks were more than just toys; they were the roots of my design discipline and a dream of entrusting the history of a city into the hands of children.

With this series, we touched the imaginations of thousands of children, teaching them not just to observe structures, but also to rebuild them. Our paths sometimes crossed with an archaeologist who dedicated his life to Hagia Sophia, and sometimes with a family whose grandfather's sweat was mixed into the stones of Haydarpaşa Train Station. For some, it became a technical collector's item, for others, a family legacy to be passed down through generations.

Even though I'm drawing completely different lines at my desk in Osaka today, that initial meticulousness and passion in my design journey is still hidden in these iconic silhouettes of Istanbul. Even though our production line has paused, this series will always remain a source of inspiration and the most valuable archive for Noobuu.

Noobuu Toys Concept

Building blocks, vintage vehicles, wooden figures and more... You can shed light on history, design new structures or set up unique games with your children. 

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Basic Principles

Designs at Noobuu have emerged with the philosophy of sustainability.

It gives the child different experiences at every moment of the developmental stage...

It is a great experience to learn about the city by living it with wooden train tracks and city icons!

2 years old

geometric shapes

recognition

Play with building blocks is part of development.

3 years old

balance games

setup

baby playing with montessori toys

4-6 years old

new structures

designing

Noobuu, the toy brand that will keep the memories of tourists and travelers alive

from 7 years old
with the information in the brochure

discover structures

Katie Mandelbaum, WINCHESTER, HAMPSHIRE

"These are absolutely fabulous! My girls loved them! Especially surprisingly my 7 yr old who proceeded to make all sorts of architectural wonders. We loved talking about the real world equivalents and look forward to someday visiting them. The customers service was excellent. Thank you you so much!"
Çapa 1
New product on Etsy

Santorini | Thira GREECE   

These stairs and dome roofs are a unique part of Santorini's memories.
Santorini with Greek Architecture and shades of blue
Noobuu is in the top ten of the ETSY Design Awards 2022 children's category with Santorini toy!

ETSY Jury members Dayna Isom Johnson and The Expert designers

(Jake Arnold, Jenna Lyons, Brigette Romanek, and more) are among the creative and up-and-coming people who are boldly pushing the craft forward, with Noobuu! He was selected as one of the 10 finalists in the "child" category in the design competition held in 2022.

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